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Pelham Dentist Says People Want Whiter Teeth

PELHAM, N.Y. – Gorgeous smiles are perhaps the most coveted accessory. Some people choose at home treatments, while others opt for in-office professional whitening by a dental hygienist or D.M.D.

Pelham dentist Howard Baskin does not think there is a significant difference in the amount of people choosing to whiten nowadays, compared to 15 years ago. But he said that those interested in whitening are making their teeth whiter than in years past.

"I would assume it has to do with TV and movies and all the concepts today of aesthetics and the extreme white teeth that you see," Baskin said. "That's not reality. That's what they're showing."

Regardless of the reason, teeth whitening has become big business. In 2010 alone, profits related to personal dental care in the U.S. totaled $1.6 billion, according to a report published by iData Research. And with price points for cosmetic teeth whitening ranging from $5 to $500, almost everyone can afford a whiter smile.

The general consensus is that teeth whitening products and treatments are generally safe for most people, if the instructions are followed properly. According to WebMD, the active ingredient that works to whiten your smile is "typically carbamide peroxide in various concentrations—often 10 percent to 20 percent."

Baskin said there are no side effects to teeth whitening, but the at-home method differs from the treatments given by dentists. While at-home whitening kits predominantly just remove the stain on one's teeth, a dentist removes the discoloration within the tooth that appears with age.

Whatever the method they choose, Baskin said people want their teeth to be whiter than ever.

"They're going to a very, very white color versus a more natural whitening," Baskin said.

Do you whiten your teeth? Do you do it at home or at the dentist's office? Join the conversation, leave your comment below. Like us on Facebook and follow us on Twitter @DailyPelham .

Contact Pelham reporter Andrew Meola at

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