PELHAM, N.Y. Tanya Scott owns The Powderoom... on Fifth Avenue and has been spreading the word about 3/50 Project for months.
The idea behind the 3/50 Project is for consumers to pick three locally owned, independent businesses in their town and then spend a total of $50 each month at those stores. Scott said any amount can keep stores afloat.
"They don't understand that the dollars spent in those stores are crucial to the existence of the business," Scott said. "People aren't doing better at trying to keep these stores alive because they don't understand the importance of their one dollar being spent."
Scott first learned of the project during a chamber of commerce meeting in Pelham last year. She has since tried to educate people about it by placing flyers in bags when customers purchase items at her store. She has also used Facebook as a communication tool.
Barbara Bratone, one of the owners of Bistro Rollin' that sits only a few storefronts away from The Powderoom..., also participates in the 3/50 Project.
Scott said the process has been slow in the first year, but believes the project will be successful when consumers realize how much their favorite store depends on them.
"I think once they realize that their favorite stores or business owner may be jeopardized by them not shopping, it will turn," Scott said.
The Mount Vernon resident said that two types of people shop in local, independent stores. Some simply like the store itself, while others shop in particular places because they like the owner.
Scott said the project will gain momentum once customers see that the owner whom they enjoy talking to might leave.
"Customers come in and tell me, 'Tanya, I can shop anywhere, but I like you as a person and I want you to stay here,'" Scott said.
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