PELHAM, N.Y. Nearly 70 people came to The Pelham Picture House Monday night to watch a sneak preview of Girl in Progress, starring Eva Mendes, and many left the theater saying they loved the flick.
Sandra Condito, marketing consultant for the film, helped plan the event and said she was grateful the movie resonated with people of all ages, races and sexes. She said people liked the movie and said so during a question and answer session after the film with the writer and director.
It really resonates, said Condito. Everyone goes through a coming of age, so there is a universality to it, above and beyond just a female thats coming of age. This was an older crowd. I love seeing how different groups react to the movie.
Strategy PR, a Manhattan-based firm, was hired to help with marketing the film and recommended to Condito to show the movie at The Picture House as a word-of-mouth screening. Condito said she is hoping people will spread the word about their experience watching the movie, which many said they would while asking questions.
The comedy and drama, shot in Canada in 17 days, centers around a young Latino girl named Ansiedad, played by Cierra Ramirez, who wants to grow up after reading coming-of-age stories in school. Her mother, played by Mendes, is preoccupied by various issues and Ansiedad acts out while trying to grow up.
Director Patricia Riggen was glad to hear the positive feedback on the film, which premieres on Friday at 12:01 a.m. in 300 theatres across the country. She did not know during production that the low-budget film would be released on Mothers Day Weekend, but was pleased they ended up with that date because the movie concentrates on the relationship of a mother and daughter.
I think theres not a lot of movies out there that speak to women and this weekend, I dont think theres anything like this, said Riggen. Hopefully moms choose this.
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