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Pelham Liquor Store Eyes New Year's Eve Sales Jump

PELHAM, N.Y. - One of Pelham’s most popular liquor stores, Village Wine and Liquor, has seen a moderate increase in sales as the clock turns closer to 2012.

“Not a big, but pretty good [increase in sales],” said Richie Bell, owner of the store. He added that his highest selling items have been wine and vodka. Ironically enough, Bell has never even had a sip of a drink. He does not know why, but stated that he just never got into it.

The store, which is located at 107 Fifth Avenue, has been around for over two decades and people love going to Bell’s store because of the friendliness that he shows.

“It’s a good choice because of the great wine and friendly service,” said longtime customer, Karin Knesaurek. “I’m here all the time.”

Knesaurek, who Bell said knows his wine, enjoys shopping at the store because of their vast wine selection as well.

“I like red wine,” said the Croatian native. “They’ve got good choices and prices.” After eyeing the wine rack for a few minutes, he settled on two bottles of Malbec red wine.

“I like Malbec,” said Knesaurek. “It’s from Argentina. I like it, but it depends on the buyer.”

He then added with disappointment that Croatia has “great wines, but they don’t know how to export it.” The wine connoisseur moved from Croatia to Pelham back in 1993 and still maintains a strong accent along with a love for wine. He plans on traveling to Long Island to celebrate the coming New Year with friends.

Bell’s store is offering a 10% discount on any case of wine, something he said his customers have appreciated.

“Yea, they like that,” said the longtime Pelham resident.

While Friday was “not too busy,” according to Bell, he stated, “We expect tomorrow [Saturday] to be real busy.” New Year’s Eve is actually the third busiest time of the year for Bell behind Christmas and Thanksgiving.

His store offers champagne from an affordable $9 to the pricier $70 bottles and wines anywhere from $6.99 to $60. His most popular wine has been Barefoot.

“We sell a lot of Barefoot for a medium range wine,” he said. Bell added that he expects many shoppers to pick up bottles of champagne on New Year's Eve.

On both New Year’s Eve and New Year’s Day, the store will be open special hours to accommodate the many expected customers looking for last-minute champagne, wine, and liquor for the 2012 celebrations. The store will be open Saturday from 7:00 a.m. to 9:30 p.m and Sunday from 12:00 p.m. to 9:00 p.m.

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