PELHAM, N.Y. -- Residents from Pelham, Bronxville, Harrison, and Mount Vernon are some of the movie fans featured in The Picture House's new end-of-the-year campaign called "Get in the Picture."
Designed to raise awareness of The Picture House and its innovative programming across Westchester, the campaign features Picture House supporters — from board members and Film Club members to families, film-industry insiders, film students, and moviegoers — from Southern Westchester. The photos are taken by Pelham photographer Domenica Comfort.
John Calvelli, chair of The Picture House board of directors, said of the goals of the campaign: “We have a terrific community asset with great programming for all tastes at The Picture House. We want people to know about it – and to help us support it. Like any other arts organization, we are supported by our members and by large and small donations from the audiences we serve.”
Ticket sales account for about a third of The Picture House operating budget – standard for what is essentially a single screen movie theater. (The Picture House’s second theater, the Screening Room, seats 14 people, in other words: not a major revenue source.)
“The campaign is also a celebration of our members,” added Executive Director Laura deBuys, who is also a Pelham resident. “We’ve been a community hub since 1921 – a lot of memories have been made here. The campaign will share some of those stories – and we hope other Picture House fans will post their own.”
As an added incentive, the top donor of the day will be thanked on the movie theatre’s iconic marquee.
Look for familiar faces on The Picture House website, social media channels (Facebook, Instagram and Twitter), and for members, in your email.
Not on the list? Send your address to email@example.com. The Picture House is at 175 Wolfs Lane. For information on membership, call 914-738-3161 or email firstname.lastname@example.org.
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